Watches and Wonders: Rolex Was The Star
New Rolex lineup was the most important development
Watches and Wonders in Geneva has finished and there were new models from all the luxury brands: Patek, AP, Chopard, IWC, Cartier, etc. Hermes debuted an interesting new model.
Highlighting its sophisticated complexity is the central triple-axis tourbillon, an engineering feat that improves the watch’s accuracy by counteracting the effects of gravity. The tourbillon has 99 components and features mirror-polished carriages, with the outermost adorned with an interwoven “H” motif. Each carriage takes a different amount of time to complete one revolution, adding to the watch’s precise movement.
But the undisputed star of the show and of the watch business was of course Rolex.
They dropped a number of new models, pictured below. But Rolex don’t give customers what they want. Other businesses try to do that.
Rolex makes something incredible, and then people want it. It’s like being a cut above all other watch brands. Like ‘you didn’t know you wanted this, but now you do’.
Rolex was the king yesterday. They’re the king today. They’ll be the king tomorrow.
… and a Deepsea (no longer part of the Sea-Dweller collection, but now a collection on its own) in a yellow gold and blue dial combination with a new Ringlock compression ring.
So why would you want to dive with a diving watch (which divers haven’t done for a long time), go down near its maximum proofed 3900 meters, and want it at the same time to be all gold? Well, you probably wouldn’t. But you love it and want it anyway.
